As long as Trump continues to use the words “witch” and “witch hunt” in his stochastic terrorism, we’re going to see an uptick in crimes like this one from Dallas. In this case, the criminal in question appears to be trying to bring attention to a police shooting, but his flyers are claiming that “witchery by mob of females” tried to kill him. His flyers are a little word salad-y, but the fact that this is making national news and claiming witches are behind police violence is dangerous to people who claim the title. And Sephora should not be making money off that title when people can get hurt. I shouldn’t have to explain that.
Jason Mankey points out in his response to the recall, witchcraft has always been a commodity. And that’s true, historically many flavors of witchcraft have sold their services. I totally down with that, as long as the service providers are being properly compensated. But I’m not ok with a corporation claiming that title as a way to push their product. Especially because it doesn’t sound like they properly compensated Vera Petruk for her tarot artwork.
My last point is a response to Jason Mankey. In his post, he says “Pinrose is a woman-owned business and all of their products are made in the United States. This is the kind of company many of us love”. Now, I want to support women-owned businesses and the Native American owned businesses Pinrose claims to support. But I’m once burned, twice shy on those counts. The cosmetic and woman-centric industries are full of shady companies that use wordplay to make it seem like they’re something they’re not. Jen Gunter has an excellent takedown of a group that does this sort of thing for tampons. Further, where I live there is a roaring tourist industry surrounding the tribes and their products. The money is so good, many non-Native people claim to be in order to get in the market. Given that many of Native and Dine artists around here live near or below the poverty level, anyone who lies to get in the market is a privileged douche of the highest order.
Maybe I’m an idealist, but I have certain standards for my consumerism.
- If I’m buying magick products, I want it from a person I can confirm is real and can pay fairly.
- If a seller is taking on a label like woman-owned or Native, I want to confirm that they are, so I know my money is going where I want it to.
- Corporations and companies should be aware enough to sell stupid shit that plays into dangerous narratives.